Analyzing the Competition
(…Continuation of What is Capstone?)
This blog post is an addition to the capstone project I am working on for my Media Design program at Maryville University. For this blog, I will be documenting my process throughout my course. This process will direct my end product. My posts will help me self-analyze and discuss my ideas. I hope you are following along with me!
Starting my idea I have conducted research to look at similar markets and competitors to mine. I am moving forward with my honey bee awareness campaign that will focus on marketing the brand. I will also be using a website and community outreach materials. Comparing my market and viewing competitors will help me understand how I can improve my own brand.
I found three competitors that stood out to me from the others:
I chose this brand because they are a well-known nonprofit organization that strives for a better world for bees and communities everywhere. Its mission is safeguarding the environment and securing food justice through community-based education. I feel this brand might improve if they offered incentives for donations. Their organization has a clean and welcoming look but it does not drive people to donate to their cause.
One way my project would learn from this organization is by offering incentives for donations. This would help drive the organization and also make supporters know they are gaining something by helping. I will also take inspiration from their Sponsor-a-Hive program which allows communities to grow food, bolster local ecology, and protect vital keystone species of bees.
I chose this brand because they educate the public about beekeeping and provide observation hives to schools. I appreciate the style of this organization and the way they decide to brand themselves. The style is very serious but also gives a great look at what they do to help honey bees. Their website has a significant layout but I feel it gives too much information on the home page.
My project will improve from this organization by featuring a website that will engage information but not all at once. I will also use a similar vision to their organization. I appreciate the organization's logo and the iconography they use to promote its message.
I chose this brand because they focus on the Puerto Rican honey bee population and spread awareness by creating local jobs through ecotourism and beekeeping. They use a strong logo, layout, and mission. The color scheme of the website is also well-chosen and works well with the theme. They use an endless scroll for their layout with a drop-down menu for their heading. All of the information they include on their home page has a great overview of what they offer.
My project will improve from this organization by using tiers for my donations. They have different donation levels to promote them with certain price incentives. They offer options to adopt a bee, adopt a hive, certificates, and much more. It gives the organization an opportunity for its members to brag about their contributions.
The research I made will help me concentrate on what my organization needs to be successful. My idea will be uniquely formulated from the research I made. I look forward to improving and expanding more on my idea as you go along with me!
